SEO Brisbane and Why You Must Consider The Importance Of Being Found Online

There are several reasons why you should never undervalue the importance of being found in Google. Majority consumers are now using the Google search engine to look for products and services. If you are truly competing for customers, it will take more than simply publishing your company’s ad in a local newspaper or in the yellow pages. In this economy, it is imperative to be found online, especially in various leading search engines.

Top Three Reasons Why You Must Consider The Importance Of Being Found In Google:

1. Majority of Buying Decisions Begin With An Online Search
Research shows that majority of potential customers look online before looking anywhere else. In fact, 96% of consumers are using the Internet to look for products and services in their local area. Wondering which tools do they usually use? It is found that majority use the Google search engine. Having said that, merely creating a website, will not suffice.

2. Your Google Ranking Can Directly Impact Your Sales And Profit
Getting found online in a Google search when users type in a keyword or phrase, is extremely important. Your profits can fall or rise due to your ranking in a Google search. You will also have to market your website in such a manner that allows customers to find your business site first while they are searching online for products and services offered by your business.

3. You can Truly Compete For Customers By Being Found In The Top Google Search Engine Results
For all those who are facing market competition for their listed keywords, hiring the services of an SEO company, will certainly be the best decision for them. Remember, you aren’t really in business unless you can be found in the top Google search engine ranking. Also, it could be too much work if you try to blog your way to the top, all on your own.

Happy Talk Media, a reputed and leading Brisbane SEO company, is able to offer SEO packages to its Brisbane customers. These will help your website get easily found in Google. You must consider hiring the services of an SEO company to bring an improved Google search engine ranking for your site.

Affordable SEO Packages For Top Google Search Engine Ranking

Search engine optimization (SEO) is a crucial aspect for every business. Regardless of whether you are running your personal website or a business website, you will require http://www.gumtree.com.au/s-ad/brisbane-city/graphic-web-design/seo-brisbane-by-happy-talk-media/1032475760 related packages for numerous reasons. The harder your competition works, the longer will it take for your website to show up in Google search results.

You can truly learn how to master strategies related to website optimization. Although many people know the basic tricks for website search engine optimization, yet there are other significant SEO factors they tend to overlook. This is exactly why you must consider hiring a professional SEO Brisbane package for higher Google ranking.

Never overlook the power of targeting local search for SEO. Even if your business hopes to acquire customers from a global base through your site, do not ignore the benefits of being found on Google maps.

“Offers Over” – why not just cut to the chase?

If you’ve browsed realestate.com.au recently, you will have seen lots of properties listed as “offers over”. You might be wondering why we do this rather than just applying a fixed price.

Why we do it?
Ultimately “offers over” exposes more people to your property online, if used the right way —let’s not forget that some 90% of our buyer enquiry comes through these channels.

For buyers, realesate.com.au has set price bands when searching (ie: $400k to $450k and $450-$500k). Generally, we recommend using ‘offers over’ when you’re on the cusp of a search band.

For example, if you are aiming for a price of $460k for your home. We would list it as ‘offers over $450k’ on realesate.com.au – your property will display for buyers browsing the $400-$450k price range as well as those browsing $450-$500k.

This exposes your property to more people and gets more people to your open (people who may not have considered your property before). Even if the price is slightly out of their price range – they showed up! It’s your agent’s job from there!

We recently listed a duplex in Fitzgibbon as “offers over $300k”, a move designed to encourage a larger subset of buyers to visit the property. The home sold for $315k—an impressive figure given that the highest previous sale for a similar home in the area was $290k!

Misuse of ‘offers over’…
In my experience many agents use ‘offers over’ to avoid the uncomfortable price discussion with their owners. It’s a way for them to list the house at what they (the agent) think it’s worth without agreeing on a clear price expectation with the owner.

Can you make an offer under on an ‘offers over’ property?

Our agents will always have a firm price that the owner is expecting. After all, the first question at the open is ‘how much’?

Buyers should have the capacity to buy at or above the price indicator. Although they can open negotiations with a lower price, almost always the property will sell at or above the indicator.

When we don’t use it…
It’s not effective if your price expectation is not in line with the market.

It’s also not as effective if your ‘offers over’ price sits in the middle of a search band. A property listed as “offers over $420k” will only display for buyers searching $400k-450k”. Of course there may be some exceptions here, but this is a common mistake many agents make!

And last but not least, ‘offers over’ pricing is also useful for auctions or when agents are a little unsure on the market value (ie: for a unique property).

So if we recommend “offers over” on your next houses for sale Aspley rest assured and take it in your stride!

To view property Aspley visit our web site. To find out more about Justin Watt, owner of Watt Realty and previous owner of Harcourts Aspley click here.

B’Bright Bond Cleaning for Brisbane Tenants

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

In most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Why upgrade to enterprise risk management?

The Global Financial Crisis taught us the importance of robust risk management practices in identifying and addressing issues that have the potential to impact on overall business objectives. Many organisations have implemented risk management programs, however a significant proportion of these have yet to realise the benefits of upgrading their programs to best-practice Enterprise Risk Management.

What’s the problem with traditional risk management programs?

Historically, risk management has tended to focus only on the negative – how do we identify what might go wrong? How bad will things get if it does? How can we stop it?

Another feature of old-fashioned risk management has been the tendency for it to be “siloed”, with each section of an organisation having its own approach to managing risk.

Modern, best practice Enterprise Risk Management has moved contemporary risk management programs and thinking beyond these limitations.

Why is Enterprise Risk Management better?

Enterprise Risk Management (also known as ERM) has a range of benefits for contemporary businesses:

  • ERM achieves efficiencies across the whole of the organisation by integrating a common approach throughout all functional areas.
  • ERM avoids the pitfall of concentrating on minor risks (such as slip hazards) at the expense of big picture risks (such as failure of critical infrastructure).
  • ERM captures the positive side of risk management, by also considering opportunities for new services, process efficiencies, improved methods of service delivery etc.

What strategies assist adoption of Enterprise Risk Management?

 

QRMC frequently assists organisations to develop or expand their risk management programs to embrace Enterprise Risk Management. Our experience suggests that useful strategies to successfully move to Enterprise Risk Management include:

  • Strong committed, visible leadership.
  • Recognising that risk management is an ongoing (not once-off) process.
  • Treating risk management as a tool to achieve business objectives, not as a compliance exercise.
  • Extensive consultation with, and training of, personnel (at all levels).
  • Consistently integrating ERM across all systems and functional areas within the organisation.

Special considerations for business or department amalgamation

 

A regular feature of contemporary business is the process of amalgamation, either of existing segments of an organisation, or of one business with a completely independent second business (M&A).

Determining the business objectives of a new organisation formed in this way is not always a straightforward exercise. The clarity provided by the risk management process greatly assists this determination.

However, amalgamation poses particular difficulties when it comes to the risk management program:

  1. There are often difficulties involved in assimilating risk-related information from different sources, produced using different methods.
  2. Amalgamation poses the threat of extending the commonly experienced problem of risk management “silos” (as mentioned above) even further by creating silos based on the original business or department entities.

On the positive side, these difficulties present an opportunity to reach solutions by upgrading existing risk management systems to Enterprise Risk Management. Moving the new entity to Enterprise Risk Management provides opportunities to:

  1. Clearly identify the objectives of the new entity, and what risks and opportunities exist in achieving these objectives.
  2. Break down barriers and foster a new organisation-wide approach to risk management and the determination of uniform risk appetite.

Next steps

 

Risk management as a discipline has proven its value over time. Now businesses can extend this value even further by upgrading to Enterprise Risk Management.

For more information on Enterprise Risk Management, safety management, business continuity management and management systems, contact us. We are experts in providing independent and objective facilitation of the process of upgrading or developing new Enterprise Risk Management programs. You can also access other informative articles on our News page dealing with Enterprise Risk Management, as well as newsletters downloadable from our Publications page covering Enterprise Risk Management issues.

Customer Lifetime Value and SEO Townsville

Customer Lifetime Value (CLV) is a measure of how much profit a customer will bring to your business over the lifetime of the relationship that exists between you two. The customer is the most valuable asset in your business. Knowing how to acquire and maintain this great asset is the key to a profitable business. CLV helps you determine where to commit you money in marketing campaigns before you launch them in order to reap higher benefits.

Calculating CLV

There are several formulas to arrive at the Lifetime Value of a given customer; the most efficient one is given by:

CLV = (Sales per customer) x (Customer lifetime) x (Number of referrals) x

(The percentage of referrals that turns customers) – (Cost of sales)

To arrive at these data you can use the following simple steps to estimate each parameter. For some idea of the benefit of SEO visit: Sales per customer can be obtained by taking the sum of sales and divide it by the total sum of customers in a given period. Customer lifetime is the estimated number of times you think the customer will reorder a given product or service.

The number of referrals made is a conservative estimate of how many people have heard about you through a particular customer. A satisfied customer often makes casual reference on his or her blog, social media page or post a comment on a forum about a wonderful shopping experience that you provided. These comments can be read by hundreds to thousands of people. You can collect this information by asking your new customers how they heard about you.

Customers Guesstimate the percentage of the referrals that will buy something from your business to arrive at the percentage of referrals that convert to. Finally calculate the cost of sales by taking the sum of goods or services and divide it by the sum of customers that you have sold to in that period and multiply the quotient by the customer lifetime figure calculated earlier.

Importance of Lifetime value to your business and seo townsville

It serves as a benchmark in determining how much money, time and effort you can commit in acquiring a given customer in the first instance. You become confident of reaping benefits such as enhanced corporate image and increased sales from your current investments.

Lifetime value of a customer helps you to re-focus on your marketing campaigns. Once you realize that your customers are an ongoing stream of revenue rather than a one-shot sale, you get motivated to focus on ways of keeping them or repeat sales as loyal customer are likely to buy more. Loyal customers cost less to service. Experienced customers know how to use your products or services and make fewer calls to customer support and request fewer visits from the sale rep thus reducing the overheads.

Limited acquisition cost is yet another benefit of calculating lifetime value of a customer. Loyal customers are much more likely than not to be your advocates. They will recommend you to their associates and friends and happily speak about your products or services. This brings in more customers with little or zero acquisition cost. Lifetime value helps you identify the best customers; understand what best they see in your business thus helping you come up with real marketing objectives and strategies.